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In fact, their current website still advertises the same thing. That commercial – and the packaging on the Rabbit TV's now-discontinued USB sticks – promises thousands of movies and TV shows. It's worth noting that Rabbit TV caught its fair share of heat early on for that somewhat misleading commercial we included in the introduction. For this service, Rabbit TV charges $10/year. It gives you a streaming box-style interface within your browser. All of this takes place on Rabbit TV's website, through your browser.Įssentially, Rabbit TV is just an aggregator that puts all of your streaming content in one spot and turns streaming videos into 24/7 channels. Users with subscriptions to services like Netflix and Hulu can also set up those within Rabbit TV's framework. The service creates “live” streaming channels out of this content in a way that's similar to Pluto TV. It takes free streaming content from across the web – grabbing episodes from CBS.com, TV shows and movies from Crackle, and so on – and puts them all on one screen. It's a content aggregator, not a content provider.

So what is it?Įssentially, Rabbit TV acts as a virtual streaming box: it organizes various existing streaming services into a single interface.

And the company has actually discontinued the little USB stick in the commercial up there, so you know it's not a streaming box either. Rabbit TV doesn't have its own content, so it's not really a streaming service like Netflix. The infomercial-like quality of the commercial even had some wondering if Rabbit TV is a scam (it's not). You may have seen this commercial on TV before and wondered what Rabbit TV is.

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